If your messaging is clear to you but unclear to the market, you are paying a hidden tax in every sales, fundraising, and partnership conversation. This episode breaks down the exact discipline behind the “So What?” Test, and shows founders how to create messages that instantly signal relevance and value. Strategy defines stakes, and messaging is how those stakes reach the market. If your message cannot answer “Why this, why now, for this specific decision maker?” you will lose deals, delay investor decisions, and exhaust your team. Buyers want clarity. Investors want context. Neither will work to interpret your meaning.In this episode of Blunt On Business, you will learn our four step “So What?” Ladder, the behavioral science behind why it works, and the scoring system that tells you whether a message is ready to deploy or needs to be rebuilt. We cover how B Corp and impact driven Founders can translate social outcomes into strategic value, and how to protect your message from becoming vague, crowded, or feature heavy.The show goes live every Wednesday at 1pm PT and 4pm ET on YouTube. Join live and bring your hardest messaging challenges. Visit http://RichLaster.com to strengthen your narrative, sharpen your positioning, and build a revenue engine that scales.Comment below with the part of your message that keeps getting ignored. I will break it down live.

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