Listen "Solving the Wrong Problem? The R.O.O.T.S. To Your Revenue Growth"
Episode Synopsis
Your growth problem isn’t sales. It isn’t marketing. It’s misdiagnosis.In this Blunt on Business episode Rich Laster, Fractional CRO, founder, advisor, and 27-year sales leader reveals the hidden art every Seed and Series A CEO must master: diagnosing the real problem before you waste another quarter fixing the wrong one.Rich introduces his R.O.O.T.S. Diagnostic Model, a five-part system used by top founders and investors to uncover the root causes behind slipping KPIs, stalled pipelines, and internal misalignment.You’ll learn:• Why speed without clarity destroys more startups than failure to execute• The five pillars of the ROOTS framework: Real Evidence, Objective Analysis, Friction Mapping, Alignment Audit, and Signal DistillationIf you’re leading a Seed or Series A company, this episode will reshape how you think about leadership, problem solving, and capital efficiency in 2025’s high-pressure growth environment.🎧 Listen on Spotify, Apple Podcasts, and YouTube every Wednesday.🚀 Visit RichLaster.com to learn how to apply the R.O.O.T.S. Diagnostic Model and scale from noise to clarity.
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