ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Why You Need a Pool Before the Fire Starts"
Episode Synopsis
Before the fire hits, you fill the pool. This episode introduces the core philosophy of The Pool Theory — a modern framework for building brand trust before you need it. 🧰 Workbook tie-in: “What’s In Your Pool?” + “What Size Is Your Pool?” 📝 Reflection: Are you waiting until it’s urgent to build visibility?
More episodes of the podcast The Pool Theory: How Smart Leaders Build Brand Trust Before They Need It
Welcome to The Pool Theory
27/08/2025
Tylenol — How a Full Pool Saved the Brand
27/08/2025
Chapter 1: Diving into the Pool Theory
27/08/2025
United Airlines — When the Pool Is Empty
27/08/2025
Chapter 2: Why Companies Fail Without It
27/08/2025
Patagonia — Clarity That Compounds
27/08/2025
Chapter 4: Relationships Are Lifeguards
27/08/2025
Southwest Airlines — Loyalty in Rough Skies
27/08/2025
In God we trust