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Listen "Chapter 4: Relationships Are Lifeguards"
Episode Synopsis
When the tide shifts, it’s not a press release that saves you — it’s your people. This chapter shows you how to map and strengthen the stakeholder relationships that protect and amplify your brand.🧰 Workbook tie-in: “Relationship Map”🧩 Real-world insight: Starbucks, Southwest Airlines
More episodes of the podcast The Pool Theory: How Smart Leaders Build Brand Trust Before They Need It
Welcome to The Pool Theory
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Why You Need a Pool Before the Fire Starts
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Tylenol — How a Full Pool Saved the Brand
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Chapter 1: Diving into the Pool Theory
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United Airlines — When the Pool Is Empty
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Chapter 2: Why Companies Fail Without It
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Patagonia — Clarity That Compounds
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Southwest Airlines — Loyalty in Rough Skies
27/08/2025
In God we trust