ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "United Airlines — When the Pool Is Empty"
Episode Synopsis
No goodwill. No clarity. No room for error. The infamous 2017 dragging incident reveals what happens when a brand enters crisis with no foundation.
More episodes of the podcast The Pool Theory: How Smart Leaders Build Brand Trust Before They Need It
Welcome to The Pool Theory
27/08/2025
Why You Need a Pool Before the Fire Starts
27/08/2025
Tylenol — How a Full Pool Saved the Brand
27/08/2025
Chapter 1: Diving into the Pool Theory
27/08/2025
Chapter 2: Why Companies Fail Without It
27/08/2025
Patagonia — Clarity That Compounds
27/08/2025
Chapter 4: Relationships Are Lifeguards
27/08/2025
Southwest Airlines — Loyalty in Rough Skies
27/08/2025
In God we trust