Chapter 3: Build Your Authority from the Inside Out

The Pool Theory: How Smart Leaders Build Brand Trust Before They Need It
27/08/2025 9 min Episodio 8
Chapter 3: Build Your Authority from the Inside Out

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Episode Synopsis


Message Pillars & Authority Statements  Great communication doesn’t sound impressive — it sounds like you. This episode helps you define your brand’s core message pillars and create your Authority Statement: a simple, powerful anchor for everything you say and share.🎧 Includes: Authority Builder Project worksheet.
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