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Listen "Chapter 2: Why Companies Fail Without It"
Episode Synopsis
What happens when visibility is missing or mismanaged? This chapter explores the silent risks, from poor perception to unclear messaging — and what it costs you. 🧰 Workbook tie-in: “Where Are Your Brand Risks?” ⚠️ Case study: United Airlines’ 2017 dragging incident
More episodes of the podcast The Pool Theory: How Smart Leaders Build Brand Trust Before They Need It
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Why You Need a Pool Before the Fire Starts
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Tylenol — How a Full Pool Saved the Brand
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Chapter 1: Diving into the Pool Theory
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United Airlines — When the Pool Is Empty
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Patagonia — Clarity That Compounds
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Chapter 4: Relationships Are Lifeguards
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Southwest Airlines — Loyalty in Rough Skies
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In God we trust