Listen "Chapter 1: Diving into the Pool Theory"
Episode Synopsis
Visibility isn’t a faucet you turn on when needed — it’s a pool you fill consistently. In this foundational chapter, you’ll learn why proactive communication creates leverage, and how The Pool Theory helps you build brand equity before pressure hits.🧰 Workbook tie-in: “What’s In Your Pool?” + “What Size Is Your Pool?”💡 Reflection: Is your visibility proportionate to your risk and reach?
More episodes of the podcast The Pool Theory: How Smart Leaders Build Brand Trust Before They Need It
Welcome to The Pool Theory
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Why You Need a Pool Before the Fire Starts
27/08/2025
Tylenol — How a Full Pool Saved the Brand
27/08/2025
United Airlines — When the Pool Is Empty
27/08/2025
Chapter 2: Why Companies Fail Without It
27/08/2025
Patagonia — Clarity That Compounds
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Chapter 4: Relationships Are Lifeguards
27/08/2025
Southwest Airlines — Loyalty in Rough Skies
27/08/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.