ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Southwest Airlines — Loyalty in Rough Skies"
Episode Synopsis
In 2022, Southwest faced a brutal meltdown. But decades of brand goodwill helped them survive what could’ve sunk another airline. This is relationship equity in action.
More episodes of the podcast The Pool Theory: How Smart Leaders Build Brand Trust Before They Need It
Welcome to The Pool Theory
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Why You Need a Pool Before the Fire Starts
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Tylenol — How a Full Pool Saved the Brand
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Chapter 1: Diving into the Pool Theory
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United Airlines — When the Pool Is Empty
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Chapter 2: Why Companies Fail Without It
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Patagonia — Clarity That Compounds
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Chapter 4: Relationships Are Lifeguards
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In God we trust