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Listen "Tylenol — How a Full Pool Saved the Brand"
Episode Synopsis
Johnson & Johnson’s 1982 response to the Tylenol poisoning crisis remains one of the best examples of trust under pressure. This is what it looks like when the pool is full.
More episodes of the podcast The Pool Theory: How Smart Leaders Build Brand Trust Before They Need It
Welcome to The Pool Theory
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Why You Need a Pool Before the Fire Starts
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Chapter 1: Diving into the Pool Theory
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United Airlines — When the Pool Is Empty
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Chapter 2: Why Companies Fail Without It
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Patagonia — Clarity That Compounds
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Chapter 4: Relationships Are Lifeguards
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Southwest Airlines — Loyalty in Rough Skies
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In God we trust