Some brands build loyalty not through product features, but through unforgettable experiences. In this episode, Edmund explores how Porsche and Lexus, two iconic carmakers with vastly different approaches, have mastered the art of brand experience. Porsche sells adrenaline and identity through track days, precision showrooms, and exclusive ownership clubs. Lexus wins through calm assurance – delivering white-glove service, proactive care, and emotional consistency at every customer touchpoint.Whether you’re building cars or coffee brands, the lesson is clear: customers don’t just remember what you sold, they remember how you made them feel. Edmund breaks down how smaller brands can craft equally memorable experiences by doubling down on the human moments that matter. Tune in to learn how designing consistent, emotionally resonant experiences can turn casual buyers into lifelong believers.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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