Every brand gets criticized – whether it’s a bad review, an angry customer, or a public call-out. The question isn’t if it will happen, but how you’ll respond when it does. In this episode of Rebrand 100: The Podcast Series, Edmund unpacks why silence kills trust faster than any one-star review, and how facing feedback with courage can turn critics into your most powerful credibility builders.From Hyundai’s transformation from “cheap knock-off” to global contender, to lessons smaller brands can apply today, we explore the frameworks, mindset shifts, and bold moves that turn criticism into an advantage. Because in branding, perfection doesn’t win…progress does.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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