In Episode 72, host Edmund Manasan unpacks how user experience is brand experience. He explores why that first moment of digital interaction – when someone clicks on your website or app – determines whether they trust you, stay, or leave. Featuring Rivian as a benchmark, we show how seamless UX, intuitive flow, and emotional design become extensions of brand values like innovation and confidence.This episode is a reminder that design isn’t decoration, it’s communication. Every scroll, animation, and transition is a reflection of your brand’s care, clarity, and credibility. Because in 2025, your interface isn’t just a website…it’s your brand’s first handshake.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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