Some brands don’t just sell products. They sell the right to pay more for them. In this episode, Edmund unpacks how Chemical Guys, a detailing brand in a crowded market, built the power to command premium prices and still win die-hard loyalty. From turning education into a marketing engine, to using packaging and community to transform soap into a lifestyle, Chemical Guys prove that pricing power comes from perception, culture, and belief – not just the product itself.If you’ve ever wondered how to stop competing on discounts and start building a brand people proudly invest in, this one’s for you. You’ll walk away with lessons on identity, education, design, and community that apply to any industry, not just automotive. Because when you build meaning and culture into your brand, price stops being the conversation.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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