In Episode 71, Edmund dismantles one of branding’s biggest myths: that a logo defines the brand. He argues that real branding begins after the design phase, in the lived experience: how a company speaks, serves, and shows up every day. Using Polestar as a case study, we explore how the brand’s minimalist aesthetic works not because of its visuals, but because every detail – from tone to materials – aligns with its core identity.This episode is a reminder that design without meaning is decoration. A logo can’t save a brand that lacks connection, clarity, or emotional coherence. The real test? If you removed your logo from everything you do, would people still recognize you?Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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