In this episode of Rebrand 100: The Podcast Series, we unpack why ads may grab attention, but values are what win long-term loyalty. Drawing from Ford’s Ready Set Ford campaign, host Edmund Manasan explores how the automaker is reframing its heritage of toughness and reliability through modern values like sustainability, inclusivity, and freedom without abandoning its roots.The lesson is clear: features and specs may sell cars, but values sell belief. Whether you’re running a legacy company or building a challenger brand, your customers will stay loyal not because of what you say in ads, but because of what you stand for.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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