Branding often gets dismissed as a "nice-to-have" – too intangible, too soft, too hard to measure. But in this episode of Rebrand 100: The Podcast Series, we make the case that branding has ROI, and we show you how to prove it. We unpack the hidden economic drivers of brand strength: faster conversion, higher loyalty, lower acquisition costs, and price premiums. It’s not just about being memorable. It’s about being profitable.Featuring case studies from Wild Deodorant, Allbirds, Warby Parker, and Ben & Jerry’s, Edmund Manasan explores how bold branding decisions led to measurable business results. From quirky packaging to values-driven storytelling, these brands demonstrate how strategic identity work can generate repeat customers, brand advocates, and long-term returns. Tune in to learn the metrics that matter, and how to track them.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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