Recommending a brand to a friend is one of the strongest signals of brand loyalty – and Net Promoter Score (NPS) captures exactly that. In this episode, Edmund Manasan unpacks why this one-question tool is a goldmine for brand builders. It goes beyond satisfaction to measure advocacy, alignment, and emotional conviction – far before your revenue or retention metrics show cracks.With insights from Bev, Oatly, Peloton, and Patagonia, we explore how NPS helps brands track sentiment, catch early warnings, and build loyalty that scales. Whether you're a startup or a legacy player, this episode will shift how you think about customer feedback and show you why NPS might be the clearest mirror of your brand’s true strength.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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