Most brands wait until it's too late to ask the real question: How do people actually feel about us? In this episode of Rebrand 100: The Podcast Series, Edmund Manasan goes beyond dashboards and dives into the emotional tone behind your brand. Because clicks can mislead, but sentiment tells the truth.We explore why brand sentiment is a leading indicator of brand health, and how businesses – from SKIMS and Delta to Ben & Jerry’s and Peloton – either leveraged it or ignored it to their gain or loss. We’ll break down how to track sentiment in under an hour a week, what to do with what you find, and why ASTIGS treats sentiment as the ultimate signal in the Creative-as-a-Service model. If your metrics look good but something feels off, this episode is your wake-up call.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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