Most rebrands don’t fail because of poor visuals, they fail because people weren’t brought along for the ride. In Episode 40, host Edmund Manasan explores why internal team buy-in is the foundation of every successful rebrand. From Microsoft’s culture reboot to Starbucks’ national barista reset, and Southwest’s people-first branding strategy, we break down how great companies rebrand from the inside out.We outline a practical five-step framework to build internal alignment before the public rollout. If you’re planning a rebrand (or struggling to make one stick), this episode is your blueprint for turning employees into your most powerful brand advocates.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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