“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Every marketer has heard this quote by John Wanamaker, but why it is so prevalent to this day when there’s more data, tools and expertise available than ever before? In our new podcast series Half Wasted we’ll discuss with some of today’s brightest marketing masterminds how they feel about John's quote, what marketing effectiveness requires from the marketers as well as from the companies, and why data isn't utilised in decision making as much as we like to think.

Latest episodes of the podcast Half Wasted

• Half Wasted S2 E1 - Marketing in 2022
• Half Wasted Episode 9 - First Principles of Marketing
• Half Wasted episode 8 - Life After Cookies
• Half Wasted episode 7 - Winning In Marketing By Thinking Outside The Box
• Half Wasted Episode 6 - Demystifying B2B Marketing
• Half Wasted Episode 5 - Marketing Cryptocurrencies: A Brave New World
• Half Wasted Episode 4 - The untapped potential of CRM & loyalty data
• Half Wasted Episode 3 - Why current way of modeling is problematic and who will do the modeling in the future
• Half Wasted episode 1 - Marketing Mix Modeling 101