Episode Synopsis "Gemma Joyce of Brandwatch: How to Tap Into Data-Driven Storytelling"

Gemma Joyce is the senior content manager at Brandwatch, a digital consumer intelligence platform that helps brands understand their customers. Gemma shares her approach to data-driven content, particularly on why they focused on consumer trends early on to generate buzz, and how she goes about building out a narrative around the owned data that Brandwatch has available.

Listen "Gemma Joyce of Brandwatch: How to Tap Into Data-Driven Storytelling"

More episodes of the podcast Demandist

• Eden Bidani of Green Light Copy: How to Acquire & Keep More Customers and Users
• Ben Sailer of WordPress.com: How to Build Quality-Driven Inbound Marketing Systems
• What is "Value" in Content Marketing, Really? [Grizzle Chat]
• Creating Data-Driven Content with Integrity [Grizzle Chat]
• Andy Whyte of MEDDICC: How to Build Trust During the Sales Process
• Jason Bradwell of Deltatre: How to Find Growth Opportunities in Emerging Channels
• Kerstin Reichert of Tide: How to Develop a Fintech SEO Strategy
• Gemma Joyce of Brandwatch: How to Tap Into Data-Driven Storytelling
• Kyle McCarthy of Act-On: How to Make Gated Content Great Again
• Erin Ellis of Vidyard: How to Empower Employees to Become Internal Creators
• Nitsan Peled of Optimove: How to Build an Editorial Brand that Generates Leads
• Kameron Jenkins of Shopify: How to Become a Marketing Leader
• Gaetano DiNardi of Nextiva: How to Make Demand Generation Simple
• Rand Fishkin of SparkToro: How to Build Anticipation with Content Marketing
• Andrew Wallace of SmileBack: How to Fuel Product-Led Growth
• Erica Schneider of Grizzle: How to Build Well-Oiled Content Marketing Systems