Episode Synopsis "Creating Data-Driven Content with Integrity [Grizzle Chat]"

Using statistics and third-party data is common practice in content marketing. Saying “short subject lines get better open rates” is far more effective when accompanied by a study that analyzed a few hundred emails and found it to be true. Like any practice, the over-reliance on employing stats this way has its downsides; namely inaccurate sources, misrepresentation of facts, and a chain of blog posts citing each other that obscufate original sources. In this first edition of our new Demandist segment, Grizzle’s very own Jenna St John (Editor), Erica Schneider (Head of Content), and Tom Whatley (Founder & CEO) talk about: * The importance of using statistics and third-party data in your content in the first place * The problem with using data for the sake of it * Being honest with what your data truly represents * Why every content marketer and writer should always cite the correct source * How to find reliable sources that represent an unbiased argument * The ROI of strong journalistic integrity

Listen "Creating Data-Driven Content with Integrity [Grizzle Chat]"

More episodes of the podcast Demandist

• Eden Bidani of Green Light Copy: How to Acquire & Keep More Customers and Users
• Ben Sailer of WordPress.com: How to Build Quality-Driven Inbound Marketing Systems
• What is "Value" in Content Marketing, Really? [Grizzle Chat]
• Creating Data-Driven Content with Integrity [Grizzle Chat]
• Andy Whyte of MEDDICC: How to Build Trust During the Sales Process
• Jason Bradwell of Deltatre: How to Find Growth Opportunities in Emerging Channels
• Kerstin Reichert of Tide: How to Develop a Fintech SEO Strategy
• Gemma Joyce of Brandwatch: How to Tap Into Data-Driven Storytelling
• Kyle McCarthy of Act-On: How to Make Gated Content Great Again
• Erin Ellis of Vidyard: How to Empower Employees to Become Internal Creators
• Nitsan Peled of Optimove: How to Build an Editorial Brand that Generates Leads
• Kameron Jenkins of Shopify: How to Become a Marketing Leader
• Gaetano DiNardi of Nextiva: How to Make Demand Generation Simple
• Rand Fishkin of SparkToro: How to Build Anticipation with Content Marketing
• Andrew Wallace of SmileBack: How to Fuel Product-Led Growth
• Erica Schneider of Grizzle: How to Build Well-Oiled Content Marketing Systems