Kyle McCarthy of Act-On: How to Make Gated Content Great Again

Demandist
06/07/2021 36 min Episodio 8
Kyle McCarthy of Act-On: How to Make Gated Content Great Again

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Episode Synopsis

Kyle McCarthy is the Senior Content Strategist at Act-On. Here, we talk about how to communicate the value of content and manage expectations with the c-suite, why you should focus on more granular content topics, and whether or not gated content still has a place in the content marketing ecosystem.

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