Episode Synopsis "Eden Bidani of Green Light Copy: How to Acquire & Keep More Customers and Users"

Eden Bidani, founder of Green Light Copy, conversion copywriter, and acquisition strategist for B2B and SaaS brands. In this chat we get into the weeds on the entire conversion copywriting process. We cover: * How to gear your copy around what customers want * Why a decrease in conversion rates can be a good thing for qualified leads * The importance of fully understanding the “voice of customer” * How to use customer interviews to uncover the “aha!” moments your customers have when discovering and using your product * Retention strategies to keep more of your best-fit customers around for longer

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