Episode Synopsis "Rand Fishkin of SparkToro: How to Build Anticipation with Content Marketing"

Rand Fishkin is the co-founder of SparkToro, an audience intelligence platform. Here, we dig deep into why he built SparkToro, and how he built his list of beta users ready for launch day. We also talk about his content strategy, why he creates content for conversations instead of algorithms, and why you should watch Steven Universe.

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