Episode Synopsis "Chapter 3. Influence"

How influence works in the technology buying eco-system.

Listen "Chapter 3. Influence"

More episodes of the podcast UP and to the RIGHT: Strategy and Tactics of Analyst Influence

• Chapter 21. Wrap Up
• Chapter 20. What Not To Do
• Chapter 19. Responding to the MQ Questionnaire
• Chapter 18. Guerrilla Tactics
• Chapter 17. Leveraging Social Media
• Chapter 16. Managing Wikipedia
• Chapter 15. The Role of the Sales Team
• Chapter 14. The CEO's Role
• Chapter 13. Symposium
• Chapter 12. The Summit
• Chapter 11. The Drop-By Briefing
• Chapter 10. The Analyst Briefing
• Chapter 9. The Analyst Inquiry
• Chapter 8. The SAS Day
• Chapter 7. Finding the Influencers
• Chapter 6. The MQ Plan
• Chapter 5. The MQ Strategy
• Chapter 4. The Influence Pyramid
• Chapter 3. Influence
• Chapter 2. The Magic of Magic Quadrants
• Chapter 1. A Story
• Introduction