Episode Synopsis "Chapter 14. The CEO's Role"

An analyst influence strategy must bring in the CEO and executive management.

Listen "Chapter 14. The CEO's Role"

More episodes of the podcast UP and to the RIGHT: Strategy and Tactics of Analyst Influence

• Chapter 21. Wrap Up
• Chapter 20. What Not To Do
• Chapter 19. Responding to the MQ Questionnaire
• Chapter 18. Guerrilla Tactics
• Chapter 17. Leveraging Social Media
• Chapter 16. Managing Wikipedia
• Chapter 15. The Role of the Sales Team
• Chapter 14. The CEO's Role
• Chapter 13. Symposium
• Chapter 12. The Summit
• Chapter 11. The Drop-By Briefing
• Chapter 10. The Analyst Briefing
• Chapter 9. The Analyst Inquiry
• Chapter 8. The SAS Day
• Chapter 7. Finding the Influencers
• Chapter 6. The MQ Plan
• Chapter 5. The MQ Strategy
• Chapter 4. The Influence Pyramid
• Chapter 3. Influence
• Chapter 2. The Magic of Magic Quadrants
• Chapter 1. A Story
• Introduction