ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Chapter 13. Symposium"
Episode Synopsis
The IT/Expo and Symposium is Gartner's biggest event. It's expensive but you will never find such a concentration of buyers in one place.
More episodes of the podcast UP and to the RIGHT: Strategy and Tactics of Analyst Influence
Chapter 21. Wrap Up
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Chapter 20. What Not To Do
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Chapter 18. Guerrilla Tactics
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Chapter 17. Leveraging Social Media
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Chapter 16. Managing Wikipedia
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Chapter 15. The Role of the Sales Team
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Chapter 14. The CEO's Role
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Chapter 12. The Summit
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Chapter 11. The Drop-By Briefing
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