Episode Synopsis "5 - How many skiers book a return trip to the same resort in the summer?"

Seasonal crossover is a big question in the ski industry, and rightly so. With a loyal, engaged group that tends to create traditions with their ski vacation behavior, activating these guests during opposite seasons could be priceless. But how many winter travelers are already coming in the summer? And visa versa? Here’s what we found. For text version: http://www.ryansolutions.com/blog/2016/ski-and-summer-guest-crossover/ For more info: http://www.ryansolutions.com/tuesday/

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• 10 - How many of those #nofilter marketing pics really are #nofilter?
• 9 - Google loves fast sites, but most hotels are lagging way behind.
• 8 - How dead is Google+? Hotel and resort profile data tell the story.
• 7 - Do millennials even open hotel marketing emails?
• 6 - A crazy stat behind those times you have to send a “correction” email.
• 5 - How many skiers book a return trip to the same resort in the summer?
• 4 - Half of hotel Twitter followers don’t tweet, but are they still listening?
• 3 - Do women open resort marketing emails more frequently than men?
• 2 - Hotel social media posting drops 12-20% in 2015.
• 1 - If I open a hotel marketing email twice, am I twice as likely to buy?