Episode Synopsis "3 - Do women open resort marketing emails more frequently than men?"

We’ve looked at gender a few times in regard to mountain resort marketing, but we’ve never looked at gender in the context of the most basic email marketing metrics of open and click rates. So, do women tend to open or click marketing emails more often than men? Here’s what we found. Text version: http://www.ryansolutions.com/blog/2016/gender-email-open-click-rates/ More details: http://www.ryansolutions.com/

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• 6 - A crazy stat behind those times you have to send a “correction” email.
• 5 - How many skiers book a return trip to the same resort in the summer?
• 4 - Half of hotel Twitter followers don’t tweet, but are they still listening?
• 3 - Do women open resort marketing emails more frequently than men?
• 2 - Hotel social media posting drops 12-20% in 2015.
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