Episode Synopsis "1 - If I open a hotel marketing email twice, am I twice as likely to buy?"
You’ve seen it a hundred times. Within each email campaign is a group of people who don’t just open your email, they open it again and again and again. But what happens after those opens? Are repeat openers more likely to transact than those who do so just once? Here’s what we found. Text version: http://www.ryansolutions.com/blog/2016/email-behavior-vs-transactions/ More details: http://www.ryansolutions.com/
Listen "1 - If I open a hotel marketing email twice, am I twice as likely to buy?"
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- 8 - How dead is Google+? Hotel and resort profile data tell the story.
- 7 - Do millennials even open hotel marketing emails?
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- 5 - How many skiers book a return trip to the same resort in the summer?
- 4 - Half of hotel Twitter followers don’t tweet, but are they still listening?
- 3 - Do women open resort marketing emails more frequently than men?
- 2 - Hotel social media posting drops 12-20% in 2015.
- 1 - If I open a hotel marketing email twice, am I twice as likely to buy?