Episode Synopsis "4 - Half of hotel Twitter followers don’t tweet, but are they still listening?"

In December we published a simple, but somewhat depressing, stat about the state of hotel and resort Twitter followers. Using each user’s last tweet date we found that only 44% had tweeted during the last month. But the question quickly arose, what about those who don’t tweet? How many of them are still listening? Here’s what we found. For text version: http://www.ryansolutions.com/blog/2016/inactive-twitter-followers/ For more details: http://www.ryansolutions.com/

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More episodes of the podcast Tuesday Trends

• 10 - How many of those #nofilter marketing pics really are #nofilter?
• 9 - Google loves fast sites, but most hotels are lagging way behind.
• 8 - How dead is Google+? Hotel and resort profile data tell the story.
• 7 - Do millennials even open hotel marketing emails?
• 6 - A crazy stat behind those times you have to send a “correction” email.
• 5 - How many skiers book a return trip to the same resort in the summer?
• 4 - Half of hotel Twitter followers don’t tweet, but are they still listening?
• 3 - Do women open resort marketing emails more frequently than men?
• 2 - Hotel social media posting drops 12-20% in 2015.
• 1 - If I open a hotel marketing email twice, am I twice as likely to buy?