Michelle Goodall is Chief Marketing Officer at Guild, a platform for professional communities and networking. She’s responsible for driving growth and business expansion of the community. She also has over 20 years experience in marketing, digital and communications - both client-side, agency-side and as a consultant.In previous roles, she’s worked with some of the world’s most recognisable brands including Unilever, the BBC, Viacom, Direct Line and General Mills, to name just a few. Mentioned in the episode - Guild’s Periodic Table of Community Strategy: https://guild.co/blog/periodic-table-community-strategy/We discuss:How and why brands should build a community Digital vs physical - The best places to build a communityThe critical pillars of effective community buildingThe power of a well articulated vision

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