This week, I talked to Bob Sheard, the Founder of FreshBritain, who has been at the heart of some of the most transformative branding stories in the world.Bob has a remarkable career, from rejuvenating world-famous brands like Levi’s and Dr. Martens to advising political powerhouses in India. His journey is a testament to the power of brand design.From running ultra-marathons to reimagining advertising campaigns, Bob's journey is inspiring. That’s a word that’s overused in media but I’ve interviewed hundreds of agency leaders and Bob is every bit as impressive as I heard he was and more. We discuss: How the skills and perspectives behind brand design can be a catalyst for solving global challenges, across all industries.How Bob's immersive approach, including running ultra-marathons, reshapes our understanding of brand influence and its profound impact on everything from politics to private equity.

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