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Episode Synopsis
Welcome to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast. Today I speak with Laura Barnes, PR and communications lead at Wipro.From launching Mimecast's “Fishy Business” podcast with zero budget to creating a ripple effect in cybersecurity discussions—Laura proved that with trust and a strategic approach, success isn't always in the numbers.We discuss: Launching the "Fishy Business" podcast with no budgetCreating engaging and Impactful podcast contentUsing the lack of a promotion budget for organic reachUtilising extensive research for high-quality episodesMeasuring Success for B2B Podcasts
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