Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast. In this episode, I speak with Alisha Lyndon, the CEO of Momentum ITSMA. Alisha explains how her company uses the power of podcasting to grow their business and foster a genuine connection with their audience and existing clients. Whether you're considering starting a podcast or looking to improve your existing one, Alisha's insights today will help you bridge the gap to meaningful growth. We discuss: Strategies for creating derivative content from podcast episodesIntegration of podcasting into broader business activitiesThe importance of creating intentional, client-focused content

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