Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast. In this episode, I speak with Fatima Zaidi, Founder & CEO at Quill, the founder and CEO of Quill, a full-service podcast production agency and  CoHost, a measurement platform supporting brands in podcasting.Fatima shares her expertise in the world of branded podcasts, discussing strategies for creating engaging content, promoting shows effectively, and measuring success through data-driven analytics. She provides insights into the challenges faced by B2B brands venturing into podcasting and offers valuable advice on overcoming these hurdles. Additionally, she delves into the future of branded podcasts and emerging trends that are shaping the industry. We discuss: The Importance of authenticity over mass downloadsHow to make an entertaining business podcastHow to grow your audience Use of podcasts as a lead generation and sales toolSecrets of podcast success

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