Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast. In this episode, I speak with Joe Hine, Partner at SI Partners and host of the "Inflection Points" podcast. We delved into the challenges of crafting engaging content in a niche market, building relationships through podcasting, and the delicate balance of adding value while respecting confidentiality.We discuss: The role of podcasting in building relationships with existing and potential clientsThe decision to involve Joe as an integral part of humanising the brandA deliberate focus on creating a niche audience rather than a general oneGuest selection process

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