Lucy Mann is the founder of Gunpowder Consulting Ltd. and the host of the podcast Small Spark Theory. Lucy's journey into the podcasting world began in 2017, inspired by a need to help agencies tackle new business challenges and driven by the principle of marginal gains, a concept she borrowed from elite athletes to apply to business strategies. We discuss: Invitations to speak at industry eventsInspiration from events, radio discussions, or conversationsBeing intentional about addressing audience needsRealisation of agency needs for new business and marketing strategies

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