ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Why B2B Decision-Makers Listen to Podcasts"
Episode Synopsis
Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast. In this episode, I speak with Harry Morton, Founder and CEO of Lower Street Media.With a focus on the newly released report called "Podcasting for Influence," Harry shares invaluable insights into why senior decision-makers consume podcasts, how they interact with audio content, and the profound impact of podcasts on brand influence and consideration. We discuss: The recent release of a report called Podcasting for InfluenceSenior leadership's preference for podcastsImpact of podcasting on brand favorability and considerationRecommendations for B2B brands to leverage podcasts as part of their growth strategy
More episodes of the podcast This Is Influence
Transforming B2B Marketing through Podcasts
03/04/2024
The Power of Podcasting for B2B Brands
27/02/2024
Growing Your Agency with a B2B Podcast
10/01/2024
Building a Great Business Podcast
06/12/2023
Lessons in Leadership and Resilience
30/08/2023
In God we trust