This weeks guest are Harry Ford and Eve Rodway of HIP POP - functional drinks brand offering a wide range of delicious kombucha’s, fibre rich soda’s and CBD drinks.We discuss the brand's origins, marketing strategies, festival activations, and the importance of team culture.I loved digging into both Harry and Eve’s backgrounds and to understanding what makes them both love what they do, day in day out!As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠Music from #Uppbeat (free for Creators!):https://uppbeat.io/t/hey-pluto/nod-your-headChapters00:00 Introduction to Hip Hop and Its Founders03:59 Growth and Market Presence of Hip Hop05:50 Rebranding and Marketing Strategies09:33 Festival Activations and Brand Engagement10:47 Team Structure and Company Culture13:07 Career Journeys: From Aspirations to Reality24:51 Reconnecting and Brand Evolution25:23 Crafting Unique Flavours and Brand Identity26:37 Exciting New Product Launches27:51 Sustainable Wellness Campaigns28:46 Navigating Operations and Retail Partnerships31:10 Understanding Consumer Insights34:08 Expanding Market Reach and Brand Positioning37:51 Favourite Products and Personal Recommendations39:36 Overcoming Challenges in the Industry43:05 Music and Motivation in the Workplace

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