This week's guest is an absolute powerhouse in the drinks world - Ben Dando, Managing Director at Goodrays,In their words, Goodrays provide premium, natural, great-tasting wellbeing products, all born from the power of the sun - in a range of CBD drinks, oils, and edibles.Following on from a delicious rebrand, it was great to dive into this with Ben to hear all about his background working in the drinks world. From the days of Coca Cola and Relentless - to Karma Drinks, Califia Farms and most recently Liquid Death.Ben has so much knowledge and so many learnings about what works - and what doesn't work.There is SO much value in this - grab a can of Goodrays and tuck in!As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠Music from #Uppbeat (free for Creators!):https://uppbeat.io/t/hey-pluto/nod-your-headChapters00:00: Introduction to Ben Dando and Good Rays02:41: The Backstory of Good Rays04:42: The Importance of Taste in Functional Beverages07:31: Distribution and Availability of Good Rays08:51: Rebranding Good Rays12:52: Ben Dando's Career Journey17:59: Challenges and Growth at Karma Drinks23:46: International Expansion Challenges26:15: Navigating Public Perception and Communication28:22: Transitioning to GoodRays29:39: Lessons from Corporate to Startup Culture32:37: Localisation and Market Adaptation37:12: Strategic Focus on Domestic Growth40:39: Future Innovations and Brand Vision

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