Today I speak with the wonderful 'neuro-spicy' Lois Mills - Senior Content Lead at Yonder, who very much finds her work 'rewarding' to say the least.Yonder is a new way of banking, rewarding customers with points for debit and credit card spending. Rather than stuffy and corporate, they do things much more creative, playful and know how to get eyeballs on the brand.Lois discusses the challenges and joys of working in a startup environment, the importance of creative marketing strategies, and her experiences with innovative campaigns that resonate with audiences.I loved this one - and know you will too!As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠Music from #Uppbeat (free for Creators!):https://uppbeat.io/t/hey-pluto/nod-your-headChapters00:00 Marketing Strategies and Brand Visibility01:58 Role at Yonder and Content Creation04:33 Discovering Yonder and Its Unique Offerings07:32 Creative Campaigns and Brand Engagement08:43 Introduction and Technical Glitches08:55 Creative Campaigns: Make It Rain13:18 The Impact of Brand Creativity16:26 The Squiggly Career Path22:33 Lessons from a Non-Linear Journey25:46 The Importance of Bias to Action35:38 Navigating Tough Times in Marketing39:11 Technical Glitches and Podcasting Challenges40:08 Music as a Work Companion42:56 Closing Thoughts and Future Connections

Ver todos los episodios