Today's guest is a marketing legend - Rory McEnteeRory is now the Chief Marketing (/Mischief) Officer at GymNation - a mega gym taking over the UAE with their huge well equipped offering.He's already causing a stir with 'The Coolest Class in Dubai' and other fantastic initiatives, but I wanted to dig into his background, and what it's like moving to Dubai whilst raising a young family.So that's exactly what we did!Rory reflects on his experiences at GymBox, Paddy Power, Pizza Express and more - discussing how finding the right people and teams to let you have freedom of creativity can lead to some amazing PR campaigns and brand awareness.As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠Music from #Uppbeat (free for Creators!):https://uppbeat.io/t/hey-pluto/nod-your-headChapters00:00: Introduction to Rory McKenty and Gym Nation02:55: Moving to Dubai: A New Chapter05:50: Innovative Marketing at Gym Nation09:48: The Roots of Creativity12:57: Career Progression in Marketing17:36: Transitioning from Paddy Power to Pizza Brands19:39: The Impact of AI on Marketing24:53: The GymBox Experience and Highlights25:39: Creative Freedom at GymBox28:00: Innovative Marketing Strategies32:34: Brand Collaborations and Creative Campaigns35:13: Navigating Challenges in Marketing38:36: Personal Reflections and Future Plans41:35: Marketing in Dubai: A New Perspective

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