Allora, let me welcome you to apertivo hour with this weeks guest Jacob Wood.Jacob is the Sales & Activation Manager at Allora - a brand reinventing the spritz with their unique, delicious lemon based spirit.He discusses his journey from field sales to joining Allora, the challenges faced in building the brand, and the strategies employed to engage with customers and bars and getting 'liquid on lips.'I love what Allora are doing, and Jacob is brilliant.As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠Music from #Uppbeat (free for Creators!):https://uppbeat.io/t/hey-pluto/nod-your-headChapters00:00 Introduction and Setup01:40 The Story of Allora06:13 Jacob's Journey to Allora08:44 Allora's Team and Work Culture10:12 Early Aspirations and Career Path13:24 Activations and Brand Building18:07 Future Goals and Market Expansion21:48 Educating the Market: Beyond Limoncello24:19 Innovative Product Development and RTDs26:28 Collaborations and Brand Partnerships28:32 Overcoming Challenges in Sales and Activations32:03 The Importance of Small Details in Business33:58 Advice for Aspiring Sales Professionals36:46 The Story Behind Allora's Name and Brand Vision

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