5 Years ago, Katie Edmunds joined her brother as employee number 1 at Trip. In that time the business has gone from strength to strength, becoming a household name in the functional drinks space and Katie has just been promoted to USA Director of Sales.In this episode we dig into the importance of team dynamics, company culture, and employee wellness initiatives in how to build a high functioning team that is over 60 people now!We delve into Tripp's expansion into the US market, tailoring and expanding their diverse product range, and the significance of resilience in sales. I loved this chat, and I'm sure you will too!As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠Music from #Uppbeat (free for Creators!):https://uppbeat.io/t/hey-pluto/nod-your-headChapters00:00: Introduction to Tripp and Its Founders03:49: The Journey of Tripp: From Concept to Brand06:23: Team Growth and Company Culture at Tripp09:31: Expanding into the US Market12:03: Education and Career Path of Katie Edmunds14:30: Challenges and Resilience in Sales17:23: Celebrating Wins and Learning from No's25:16: Navigating the Early Days of Tripp27:40: The Evolution of CBD and Consumer Education29:57: Expanding Product Range and Meeting Consumer Needs32:35: Employee Wellness and Company Culture34:10: Advice for Newcomers in the Industry37:42: Finding Balance and Enjoying the Journey

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