Listen "Module 5, Part 3 - How Consumer Make Choices - External Factors"
Episode Synopsis
There are at least six major external factors influencing what you consume - your general culture, your bounded culture, your social class, your social group, your reference group, and your family and friends.
More episodes of the podcast The Influence of Media on Culture
Module 6, Part 1 - Advertising Literacy
14/08/2007
Module 5, Part 1 - Why Consumers Consume
14/08/2007