Listen "Module 6, Part 2 - Advertising Techniques, Motivation"
Episode Synopsis
There are three critical steps in motivating someone to buy a product, vote for a candidate, or believe in an idea - grab their attention, find or create a problem, promise them a benefit.
More episodes of the podcast The Influence of Media on Culture
Module 6, Part 1 - Advertising Literacy
14/08/2007
Module 5, Part 1 - Why Consumers Consume
14/08/2007