Module 6, Part 4 - Advertising Techniques, Emotion

Module 6, Part 4 - Advertising Techniques, Emotion

The Influence of Media on Culture

14/08/2007 2:32AM

Episode Synopsis "Module 6, Part 4 - Advertising Techniques, Emotion"

The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon.

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